“A woman goes to the doctor” is the campaign, which was awarded the newly established Grand Prix award at this year's 14th edition of the FARA advertising festival in our country. The APOZ campaign, and the vision is the work of the Reforma agency, and the distinction is awarded only after a unanimous opinion by the evaluation jury, that the prize candidate, has the potential to compete for an award in international competitions.
Why me?” is a question, which you ask yourself, when the bad has already hit you. The purpose of the initiative “A woman goes to the doctor” is not to reach this question at all. At the heart of the breast cancer prevention campaign is Ray Clooney's book of the same name, the concept is “read and pass on”, and behind the whole project are the voluntary work of a group of people with civic thinking and the Association of patients with oncological diseases (APOZ). Anyone can order the book “A woman goes to the doctor” through the Facebook application of the same name. And immediately receive it for free with delivery to the specified address.
The release has a first, special page, which gives complete information about the project. Two things are required of the recipient – to enter the code in the application, who is on this page and after reading the book, to give it to a loved one, or to whom he may judge. If he is responsible to himself, can book an exam for a mammologist and then mark it, again in the Facebook application. All this will help to trace the path of the book and turn each copy into a chain of life, and to make a peculiar form of health sociology – to find out how many women read the book and it made them take care of their lives.
“We call the project a humane experiment, because we believe, that it can bring life to many women in Bulgaria. Breast cancer is completely curable, if detected in time. It was this IF that prompted us to organize the experiment. Because almost all women know, that prevention is important and yet are not reviewed regularly, because somewhere deep inside they believe, that it will not happen to them. Ray Clooney's book overturns this perception with its direct and straightforward style, “which, like a diagnosis, hits like a hammer”, the initiators explain.
So far, the books ordered through the Facebook application are over 1150 count, but 810 people have registered their codes from the book on Facebook, for their path to be traced. Also according to the poll on the social network, 230 women up to this point have gone for a preventive examination for breast cancer, after they have ordered and read the book. Their number is probably greater, but some people have not reflected their review on the page.
In the book, as well as on the Facebook page you can find the contacts of offices for breast cancer prevention, which are recommended by APOZ and are highly trusted by patients.
The author of the book, Ray Clooney, is a successful marketer, before making a diagnosis “breast cancer” to his wife, and then everything goes wrong. She is leaving our world, and he manages to write the most genuine one, sad, funny, painful and invaluable “A woman goes to the doctor”. Since its release, the novel has had ever-increasing sales and has become the bestseller of the year in the Netherlands. It was released in nad 20 countries. Ray Clune donated the rights to his book about Bulgaria free of charge for the circulation of the campaign “A woman goes to the doctor”.